Getting past the gatekeeper

“I need to get to the CEO, CFO, COO, etc…..”

For two days in a row I have had people ask me how they knew they would be getting to the company decision makers when using our site. It is a fair question, but I can see your sales hood sticking out from behind your hat .

In the pursuit of transparency we all know that business connections are about making money eventually. Even non-profit organizations aren’t really non-profits. So how does help you get to the right contacts. Take notes please:

– By setting your parameters under the “Lunch Preferences” you can choose and further prioritize the type of contacts you are looking to make. One such choice is “Executive, C-level, Officer”. Problem solved

– Another route would be opening your preferences to others. That includes Junior Account Executives. Networking is about making a contact that knows someone, who knows someone, who…you get the point. Your next million dollar sale might come from a referral from the recent college graduate that you took the time to get to know over lunch. By building a relationship with him and establishing trust maybe he would be willing to do an introduction to the decision maker. Maybe he is their child.

So stop looking for instant gratification and quick sales. They will come when you establish a solid network of referral sources. Have an open mind and GoGrabLunch with someone new.


About Jonathan Patrick connects like-minded business professionals over face to face, one on one appointments based on each member's preferences.

Posted on November 18, 2010, in Networking and tagged , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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