Business card wavers, ugh

If you are in sales you have done it.  I know you have because I used to.  Cold calling is already inefficient as it stands (in fact I have a rule that I don’t cold call until all my warm calls are exhausted).  Still you think that walking into a business and waving your business card in front of the gatekeeper is going to get you somewhere.  Or worst, you are one of those people that collects other people’s business cards like they are gold coins.

“Look I got 25 today!”

Congratulations, you managed to gather 24 useless pieces of paper that will more than likely never turn into business.  Come on people get out of your old, terrible habits of how you go about prospecting.  I once asked a sales professional why they structured their calling efforts like they did.  The answer? Because he had always done it that way with some success.  Well, Henry Ford’s first car sold with some success but he keep innovating.

Innovate – Grow – Evolve – or Die


About Jonathan Patrick connects like-minded business professionals over face to face, one on one appointments based on each member's preferences.

Posted on January 21, 2011, in Sales and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. 1 Comment.

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