F2F vs. social networking: Round 3
Posted by Jonathan Patrick
We have spent the last few posts comparing the various positives and negatives between face to face and social networking. After two rounds social networking is leading this hard fought battle 19-18. In this third round the two will be fighting over who can claim the right to be called most efficient in regards to time commitment.
At the end of our last post we mentioned the results might shock you. In our opinion face to face networking wins this round on points, scored 10-9. Here is why.
While you might think that face to face networking is more time intensive we found that it is not. In fact we discovered that professionals are spending more time on social media, particularly Facebook and Twitter, but are achieving less in terms of results. In fact the professionals that were interviewed said that they spend more time on social media than they ever spent on face to face events…regardless of return.
The ones that were still utilizing face to face networking said that while they are doing less of it they are seeing more results because they are making sure to attend events based on quality of potential contact not quality.
Next we will tally the results and discuss how each “contender” can improve.
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