Closed for business?
Posted by Jonathan Patrick
As a frequent visitor to numerous Chamber of Commerce events I have witnessed multiple times where the event host tries to blend their event into regular working hours. I am torn on how effective that can be.
Certainly it makes the business appear really busy and might help draw additional foot traffic, particularly in the case of retail stores. But I have seen this back fire such that customers are hesitant to enter the store to try and wade through the throng of people.
Occasionally, but rarely, I have seen businesses (even retail) close their shop for such networking events during regular hours. I once asked such a business owner why they were willing to do this when they could be losing sales during that time. The answer – she saw it as an investment in her business and wanted the focus to be on her guests. She called it being closed for business.
As a business professional why is your thoughts on being closed for business?