Closed for business?

As a frequent visitor to numerous Chamber of Commerce events I have witnessed multiple times where the event host tries to blend their event into regular working hours. I am torn on how effective that can be.

Certainly it makes the business appear really busy and might help draw additional foot traffic, particularly in the case of retail stores. But I have seen this back fire such that customers are hesitant to enter the store to try and wade through the throng of people.

Occasionally, but rarely, I have seen businesses (even retail) close their shop for such networking events during regular hours. I once asked such a business owner why they were willing to do this when they could be losing sales during that time. The answer – she saw it as an investment in her business and wanted the focus to be on her guests. She called it being closed for business.

As a business professional why is your thoughts on being closed for business?


About Jonathan Patrick connects like-minded business professionals over face to face, one on one appointments based on each member's preferences.

Posted on April 21, 2011, in Networking and tagged , , , . Bookmark the permalink. Leave a comment.

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