Interesting Business Development job description
Posted by Jonathan Patrick
Recently I found an international business development job description that caught my eye.
What was most catching was that a large part of the responsibilities involved cultivating relationships through “face to face” meetings. Certainly there was a mention of social media marketing, but only in conjunction with a Marketing professional. In fact face to face efforts were mentioned twice in the description.
Now take this with a grain of salt. Of course it depends on your industry. But in thinking through why this Business Development job description was so emphatic about efforts involving face to face calling it occurred to me to do some research. So I began looking at a variety of sales forums for conversations that compared the closing ratios of face to face versus online efforts.
Hands down sales professionals were reporting vastly superior closing ratios through face to face meetings. And frankly I am not surprised. Are you?
What has been your experience? Some commented that face to face sales are easier to close but yielded a lower ROI. Would enjoy your thoughts.
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Posted on April 26, 2011, in Networking and tagged business development, business networking, face to face networking, networking, social media, social networking. Bookmark the permalink. Leave a comment.