Say it ain’t so. You mean…you networked all week and…and didn’t make a single good contact? OK, enough sarcasm. It happens all the time. And when someone does fail at networking it is usually for the same reason. They don’t give it enough time. Here is a short list of how time can effect your networking efforts in multiple ways:
You don’t dedicate enough time for networking in their schedule. Depending on your industry you should be at one qualitynetworking event per week, at a minimum.
You don’t give your relationships enough time to grow. Relationships are about trust. And that pesky little thing needs time.
You don’t take the time to truly understand what their contacts do. And this limits your ability to refer them quality business.
You don’t take the time to evolve their networking skills. I am constantly reading or listening to information about best practices for networking.
Stop thinking of this as a sprint. Networking is a marathon.