I recently received an email from a business associate that started out like this…
“Just another validation that Social Networking isn’t a waste”. This associate claims to regular use LinkedIn to invite other professionals to meeting she plans on attending. To her, this has “keep me on the radar”.
One such professional that she has connected with in the past was using LinkedIn messaging to ask for an introduction to a company. My associate commented that “Although she was seeking business, since we were willing to give her a chance it looks like she’s willing to do the same”. By being the first one willing to help another professional she was now receiving benefits from that activity. Call it karma, or call it a good networking strategy.
In networking there are takers and givers. Takers are the people that want referrals from you before they are willing to reciprocate. Often times they just take and you never hear from them again. Givers understand that if they are able to refer someone business, good things will happen. As a giver, you should understand and embrace this idea.